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Review by Dr Pravin Thevathasan


Creativity And Popular Culture
David Holbrook
Associated University Presses

There was a time when David Holbrook was heavily criticized for his views on the sexual revolution and popular culture. But now, in the light of so many historic abuse cases that have come to light and that took place before and during the time of his writing, these views need to be taken much more seriously.


This is yet another of his works that can be best described as convincing and compelling.

He argues that the commercial culture has found ways of exploiting the natural needs of young people, thus stifling their creativity. One of the problems with the sexual revolution was that far from leading to freedom, it led to servitude. When we examine the "pop" culture, we see that the "whole field is one of immense and ruthless commercial manipulation in which there are fringes of corruption..."

Holbrook describes how the industry took control of the fans of The Beatles, leading them to regress into infancy. Holbrook is also critical of Television,which" seems to be an ideal instrument for inducing these states, partly no doubt because of the slightly hypnotic effect of the shivery small screen." He also writes that Television has a capacity to persuade its audience to believe that the image is being offered to them personally. The "pop" industry combined with Television wields enormous power and control. Because of this mass conditioning, the musicians can get away with anything. Holbrook quotes Paul McCartney as saying " You can't pretend to me that an Oxfam ad can reach into the depths of your soul and actually make you feel for these people (the starving) more than you feel, for instance, than you feel about getting a new car." John Lennon is quoted as saying "We know we are conning them, because we know people want to be conned."

Thanks to this cynical manipulation, human values and standards of behaviour have been systematically undermined. But the musicians can also be manipulated by the industry, says Holbrook. For example, the manager of the Rolling Stones took everything implicit in what they stood for and blew it up "one hundred times..he turned them into everything that parents would most hate, be most frightened by."When Yehudi Menuhin went to see them he asked what was it "that made thousands come, and hundreds of thousands want to come, to surrender their individual identities, their critical faculties, to the ceaseless battery of sound."

Holbrook writes perceptively: " I believe that in our time there has been a massive usurpation of parental role by the pseudo-figures of pop, so that adolescents have been forced into such a too-early spurious freedom."
In many ways, this is a prophetic piece of literature.


            
Copyright ©; Dr Pravin Thevathasan 2016

Version: 8th September 2016



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